There are millions of books written on leadership, management, sales, marketing, and so on – BUT – the most important event in an entrepreneur's life is ‘The Wealth Creation Event’. That is when you sell your company, and almost NOBODY talks about it…
And, learning how to set your business up for sale – even if you never plan to sell it – is one of the most important actions you can take that will totally transform the way you think about and run your business. That was serial entrepreneur John Ratliff’s inspiration for this course!
John Ratliff grew his company by buying 24 other companies and leveraged a really successful exit. He sold his business for 14 TIMES EBITDA in an industry that trades at 3 to 4 times EBITDA. He did it because he understood what drove the strategic value of the business over and above just cash flow. Since that exit, he has taken that knowledge and applied it to dozens of deals and hundreds of consultative conversations that have generated millions of dollars for entrepreneurs.
The course will teach YOU the key things John did to drive that strategic value (typically beating the industry multiple by 50% to 100% in almost every deal).
The goal is this: you will build value in your business and be armed with the knowledge to create a successful exit.
In this course, you will walk through the most important steps and most common pitfalls that trip up entrepreneurs all the time at the exit event. These tips will save you from those mistakes and show you the path to maximize your exit value.
In this course, here are a few of the things you will discover and learn:
As an entrepreneur, you get up every day, run your company, and make assumptions about your business. Yet, often time you don’t take the time to look at your business from the outside. You don’t take the time to think about your core capabilities, and your core competencies that a buyer might value over and above simply the cash flow business throws off.
For example, it could be your customer list; it could be a certain process or way you do things; it could be a piece of software or IP you’ve developed; but every business has unique assets inside the company that are valued OVER AND ABOVE the cashflow that comes out of the business. Entrepreneurs often don’t see these – and that is what we call a “Rembrandt In The Attic”.
So, if you were going to buy a $1,000,000 house and two other bidders were involved in the process, and you were all bidding against each other, if you knew there was a Rembrandt painting hidden in the attic of that house that the seller of the house didn’t know was there, you would be willing to pay more for the house because the Rembrandt would come with it.
Likewise, every business has these Rembrandts In The Attic that the seller of the business doesn’t even realize are there – OR – they take them for granted – OR – doesn’t understand the value in them. As an advisor, John looks at companies and FINDS those Rembrandts and helps the seller unlock that extra strategic value.
Even more strategies revealed in this course include:
2 questions to qualify buyers and make sure they are worth talking to (AND – a red flag to watch for early on that tells you a transaction will NOT be good for you in the future)
How to find and choose the RIGHT attorney – and – what you need to know about the legal aspects of an exit
What EBITDA is, why it matters and how it works in the valuation of your company
What “multiples” are and some common multiples in various industries (AND: How to determine the value of YOUR business)
Finding Rembrandts In Your Attic: Unlocking hidden strategic value in your business so you can sell your company for more than you ever dreamed of
The 3 different types of deal structures, their benefits and choosing the right deal structure for you
Life After The Exit: The unforeseen challenges entrepreneurs face post-sale and 3 things you should be prepared for
Meaning, Purpose, and Deciding What’s Next: How to avoid entrepreneurial postpartum depression and live a thoughtful, purposeful life
Intro Video
1-1 Meet Your Instructors
1-2 What You're Going To Learn
1-3 Why You Should Set Your Company Up To Sell It (Even If You Never Do)
The $65 Million Dollar Story
2-1 How To Structure A Company Differently For A Successful Sale
2-2 Installing The Systems And Processes To Facilitate A Sale
2-3 Communicating The Possibility Ans Potential Of A Sale Internally
2-4 Setting Expectations
2-4 Setting Expectations
3-1 The Two Types Of Sales, And How They're Different
3-2 Sharpening The Axe: How To Become An Educated Seller
3-3 Mental Mastery: How Your Mindset Can Sabotage Or Save Your Exit
3-4 How To Attract Buyers
3-5 From Letters Of Intent To Offers – What Happens Next?
3-6 Due Diligence
The Journey Begins
4-1 An Overview Of Your Acquisition Dream Team
4-2 Choosing The Right Lawyer
4-3 Working With Your Accountant
Your Acquisition Team
5-1 Understanding Ebitda
5-2 What Are “Multiples”
5-3 Find The Rembrandts In Your Closet
5-4 Other Factors That Influence Valuation
5-5 The Importance Of Entertaining Multiple Offers
5-6 Choosing The Right Buyer: Factors To Consider
5-7 Maintaining A Healthy Buyer-Seller Relationship Throughout The Process
5-8 Little-Known Strategies To Negotiate An Effective Sale
5-9 The Different Types Of Deal Structure & How To Choose Whats Right For You
5-10 Don't Celebrate Until You Cross The Finish Line
5-11 Other Common Mistakes – And How To Avoid Them
Valuation, Negotiation, & Sealing the Deal
6-1 The Unforeseen Challenges Post-Sale
6-2 Meaning, Purpose, And Deciding What's Next
Life After the Exit
This course is going to give you an almost unfair advantage so you can maximize the value of your business if you ever choose to sell it. You’re going to discover proven success strategies that will help you build a sellable, scalable business much faster than normal.
In fact, we believe so strongly in this courses ability to positively transform your business that you have our 30-Day Iron Clad “Action-Based” Guarantee. Here’s how it works: Go through the course over the next 30 days. Put at least 3 of the strategies you learn from the course into action in your business, and if you aren’t satisfied for any reason within the thirty day period, simply contact our office and we’ll give you a full refund. It’s that simple! We can make this bold guarantee because we stand behind this course 100% and the results back this up.
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